The Details
After working on several digital projects for Group SJR I was asked to explore some concepts for a new site to be launched at the start of 2019. Starting in November the turn around time of two and a half weeks for the UX and UI design process the exploration phase was quick. The only direction give was to create an interactive metaphor for the concept of time.
The Solution
After presenting ten interactive concepts we decided to approach the site from a more traditional angle and allow the content to convey the themes of time. The aspect of time we kept in the design was to allow the visitor to sort content by how brief or elaborate the individual posts would be.
CREATIVE DIRECTOR: JAKE MCCABE
ASSOCIATE CREATIVE DIRECTOR: JOELLE MCKENNA
UX/UI DESIGNER: CHRISTOPHER LEHR